How Business branding or visual representation of your brand in Lockdown can be effective?
Business branding in lockdown can be really helpful to grow your Brand to another level through Visual representations of your business! As per Indian government’s latest update on Corona Virus lockdown, which is to be extended for more long time. In India total number of coronavirus positive cases has reached 74,980 and 2,436 people have died from the virus so far, also out of 74,980 positive cases in India 23,450 people had recovered from covid-19 virus. Though these numbers are rising day by day and have no intension to stop in sudden, in this way Indian government has also no plans to shut the lockdown off.
As we know Coronavirus has affected every business a lot and it will put your business down if you let it. This quarantine time sure is a hard time for everyone. But this does not mean there is no possible way out to get your business grown even in lockdown. Your business has suffered a lot and will suffer if you do not act now. You need to fight back in your Brand awareness game. Fight harder till you win and you will win.
This lockdown has led to a good social distancing, which is already good by keeping this in mind everyone want some sort of anti-boredom things, for which they switching between television, phone, music or any visual content for which they are interested in, whether it’s a vacation plans, deciding wedding photographer, shopping after lockdown obviously or anything which they want make plans for. This creates a good opportunity for new businesses or newbie companies who want to start their firm as from the beginning, this lockdown can be beneficial for business branding.
“Business branding in lockdown can let you grow your business name, clients and income as well. There are some key factors to run this idea”
1. Key Business/Brand Products
First step is to identify what are the key products your company deals with, these products should be relatable to people’s interest or need during or after the lockdown. Till the Lockdown 4.0 in India people will have a lot of time to spend doing their research and search the best out of best as per their requirement, they should have a lot of time and options to choose from! Your products can be one of them.
2. Visual representation
Visual representation of your products will give you opportunities to be the one out of several. Visual representation of your products will determine whether your business brand will be purchased or not, this part is very crucial as everything depends on the Visual representation of the business/brand. This will be the selling point of your business.
Visual representation of your products can be done through product photography, as it is known “jo dikhta hai wahi bikta hai.” Product photography can be simple during lockdown as well, as companies are trying to send their products through mail and then discuss everything on call for more details on the product appearance on the Business brand visuals.
3. Social Awareness
This can be easily achieved by marketing your business brand on various platforms such as Facebook, Instagram or Youtube.
4. Relax and stay calm
Not all the points are about your business. Your self requires more attention than your business. So give some time to yourself, and your soul. Use some breathing techniques. They will help you reduce stress and clear your mind. A clear mind will help you focus and you will end up being more productive.
Still waiting for the Lockdown to get over, and start the photography business on routine. I have realized that I sure will need some change in my workflow and style of doing business. Trust me it is not just me, all you great companies out there will need to adopt this.
I believe that this lockdown should not stop us from being creative. It should not stop our dream. We need to and we will fight back and here are some ways you can prepare your self during the lockdown. Motivating each other and even helping them any way you can, making our photography community stronger.